Email Marketing
Stay in front of customers who already know you.
Your email list is the one marketing channel you own outright — no algorithm decides who sees it. I design, write, and send newsletters and promotions, build branded templates you can reuse, set up your email platform, and automate the welcome and follow-up emails that run on their own, for small businesses around Richmond and beyond.
Most small businesses collect email addresses and then never send anything, or send something that looks nothing like the rest of their brand. I treat email like the rest of your marketing: it matches your website, cards, and signs, says one clear thing, and gives people a reason to click. Whether you want me to handle every send or just set things up so your team can, I work in the platform you already use — or help you pick one.
- Newsletter and promotion design, writing, and sending
- Branded email templates your team can reuse
- Platform setup: Mailchimp, Constant Contact, Klaviyo, or whatever you use
- Signup forms on your website, connected to your list
- List import and cleanup
- Automations: welcome series, follow-ups after a purchase or quote, and abandoned-cart emails for online stores
- Mobile-friendly design that looks right in every inbox
- Simple reports on opens and clicks, in plain English
Common questions
How much does email marketing cost?
It's quoted per project. A one-time platform setup or template is priced differently than a monthly newsletter plan. Tell me what you have and what you'd like to send, and I'll quote it.
Which email platform should I use?
It depends on your business. Mailchimp is an easy all-around choice, Constant Contact is popular with local businesses and nonprofits, and Klaviyo is built for online stores, especially on Shopify. If you already have one, I'll work in it.
Can you write the emails, or just design them?
Both. I can write, design, and send every email, or build templates and a plan so your team can send them on their own.
What's an email automation?
An email that sends itself when something happens — a welcome series when someone joins your list, a thank-you and review request after a purchase, a follow-up after a quote, or a reminder when an online shopper leaves items in their cart. Set it up once and it keeps working.
Do I need a big list to start?
No. A small list of real customers is worth more than a big list of strangers. I'll add signup forms to your website and help you grow the list from there.
Can my emails match my website and print materials?
Yes — that's the point of having one person handle all of it. Your emails use the same colors, fonts, and voice as your website, cards, and signs.
Need a marketing team? You just found one.
Whether it’s a new website, a stack of business cards, or someone to keep it all running month to month — tell me what you need and I’ll reply with a quote and timeline.
(312) 866-2762 · ryan@rmartincreative.com · usually replies within a day