Website Overhaul
A full redesign and rebuild, from first sketch to launch.
For established businesses whose current site no longer reflects who they are or what they sell. I start from your goals and your content, design a layout custom to your brand — not a recycled template — and build it into a fast, mobile-first site built to win calls and leads, ready for Google and AI search from launch.
Most redesigns start with the same problem: the current site doesn't reflect the business anymore, or it was never built with a real strategy in mind. I start by figuring out what the site actually needs to do — win more calls, sell online, make a strong first impression — then design and build around that, instead of starting from a template and hoping it fits. Because AI-assisted development shortens the build itself, more of the timeline goes where it matters: getting the design, content, and details right. For a feel of what a rebuild can add, try two demo sites for made-up companies: Vantor shows fast, app-like features built with Next.js, and Juniper & Rye shows a site the owner can edit themselves. Based in Richmond, IL, I work directly with business owners across Northern Illinois and Southeast Wisconsin, with clear communication and no agency account managers in between.
- Custom design, not a drag-and-drop template
- Mobile-first layout, tested on phones, tablets, and desktops
- Fresh copy structure and page layout, not just a reskin
- Search- and AI-ready at launch: page titles, meta descriptions, schema markup, and an XML sitemap
- Every old page address mapped with 301 redirects, so existing links and rankings carry over
- Built on the platform that fits — custom code with Next.js, WordPress, or an online store
- AI-assisted build for a faster launch, guided by hands-on web experience
- Optional private preview site that stays in place after launch for proofing future changes
Pricing
- Full website overhaul
- Quoted
Quoted as a flat rate based on page count, features like e-commerce or booking, and content needs, with a clear, itemized quote before any work starts.
Also consider
- Starter Website ($350) — a fresh single page web app or up to 5 page website, when a full overhaul is more than you need
- Search + AI Discovery — build on your new site's rankings and AI visibility after launch
Other Website Design & Development services
Common questions
How much does a website overhaul cost?
Every overhaul is quoted as a flat rate based on page count, features like e-commerce or booking, and content needs — you'll get a clear, itemized quote before any work starts. Working with a smaller budget, or only need a few pages? A starter website, a single page or up to 5 pages, is $350.
How long does a website overhaul take?
With content, photos, and feedback ready up front, most small sites can launch in about a week. The biggest variable is how quickly those pieces come together — projects still gathering material typically take a few weeks, and larger sites take longer.
Do I need to provide the content and photos?
You can, or I can help write copy and source stock photography as part of the project. Either way, we'll nail down what's needed before design starts.
Will my new site work on mobile?
Yes — every site is designed mobile-first and tested across phone, tablet, and desktop before launch.
How many rounds of revisions are included?
Every project includes structured feedback rounds during design before we move to development, so changes happen before launch, not after.
Will a redesign hurt my Google rankings?
Not when the move is handled properly. Before launch, I inventory every page on your current site and map each old address to its new one with permanent (301) redirects, so visitors, bookmarks, and links from other sites all land in the right place — and the ranking value those links have built up carries over to the new site. After launch, I check for broken links and fix anything that slipped through. To keep growing from there, Search + AI Discovery picks up where the build leaves off, starting with a free health check.
What happens after the site launches?
You get full ownership of the site and files. If you'd like ongoing updates or maintenance afterward, that's available separately as a Website Updates engagement.
How do I get started?
Send a message through the quote form or call (312) 866-2762. We'll talk through what isn't working on your current site and what the new one needs to do, then I'll follow up with a clear scope, timeline, and quote.
Need a marketing team? You just found one.
Whether it’s a new website, a stack of business cards, or someone to keep it all running month to month — tell me what you need and I’ll reply with a quote and timeline.
(312) 866-2762 · ryan@rmartincreative.com · Mon–Sat 9am–7pm
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