WordPress & Headless CMS
Content you can edit yourself, on a site built to last.
When your team needs to publish blog posts, update service pages, or add new team members on its own, I build on a content management system set up around how you work. That can mean a custom WordPress site with an editor you'll recognize, or a headless CMS like Strapi or Prismic paired with a fast, modern front end for sites and web apps that need more flexibility.
WordPress is still a great choice for content-heavy sites — blogs, news, resources, and service pages your team updates often — as long as it's built cleanly, with a custom theme and no pile of plugins slowing it down. For projects that outgrow a traditional site, a headless CMS keeps the easy editing experience but separates it from the front end, so the same content can power a website, a web app, or both, with the speed and flexibility of custom code. Try it in the Juniper & Rye demo, a made-up bakery whose owner edits the menu, hours, and specials and watches the site update live, or see what a custom front end can do on the Vantor demo site. Based in Richmond, IL, I work directly with business owners, marketing teams, and organizations across Northern Illinois and Southeast Wisconsin, with no agency account managers in between.

- Custom WordPress themes, not bloated page builders like Elementor or Divi
- Editing screens and custom fields set up around your actual content
- Headless CMS builds on Strapi or Prismic, with fast, modern Next.js front ends
- Web apps, like member portals or resource libraries, powered by the same content as your site
- Search- and AI-ready at launch: page titles, meta descriptions, schema markup, and an XML sitemap
- 301 redirects when moving from an old WordPress or legacy site, so rankings carry over
- A walkthrough for your team on editing and publishing before launch
- Not sure which fits? Read Headless CMS vs. WordPress, Explained
- Try it yourself in a sample headless CMS editor, built for a made-up bakery
Other Website Design & Development services
Common questions
What is a headless CMS?
It's a content management system that stores and edits your content but doesn't control how it's displayed. Your team still gets a friendly editor, while the website or app that shows the content is custom-built — which usually means faster pages and more freedom in design and features.
Should I choose WordPress or a headless CMS?
WordPress is a great fit for most content-driven business sites and is familiar to a lot of teams. A headless CMS makes more sense when you need top performance, a custom web app, or the same content shown in more than one place. I'll recommend the right fit after learning how you'll use the site. I compare the two side by side in Headless CMS vs. WordPress, Explained.
Which headless CMS do you use?
Mainly Strapi and Prismic. Strapi is open source and can be self-hosted, which gives full control over your content and data. Prismic is fully hosted, with an especially easy editor for marketing teams that build pages from reusable sections. Which one fits comes down to your budget, your team, and how much control you want.
Can my team update the site without calling you?
Yes — that's the whole point. Editing screens are set up around your content, and I'll walk your team through publishing and updating before launch.
Can you take over or rebuild an existing WordPress site?
Yes — I can clean up, speed up, and update an existing WordPress site, or rebuild it from the ground up with a custom theme if it's slow or hard to manage, with permanent (301) redirects in place so no links or rankings are lost. For a full redesign, see Website Overhaul.
Can you build a web app, not just a website?
Yes — headless CMS platforms work well as the content back end for custom web apps, like member portals, resource libraries, or product catalogs. Simple web apps start at $1,500, and we'll scope the features together before any build starts.
How do I get started?
Send a message through the quote form or call (312) 866-2762. We'll go over how your team publishes today, compare the platform options, and then I'll follow up with a clear scope, timeline, and quote.
Need a marketing team? You just found one.
Whether it’s a new website, a stack of business cards, or someone to keep it all running month to month — tell me what you need and I’ll reply with a quote and timeline.
(312) 866-2762 · ryan@rmartincreative.com · Mon–Sat 9am–7pm
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